We can't tell particularly smart stories if we want to keep our audience big enough to pay for these big spectacle films that we want to do.
Duncan JonesHere in the UK the audience immediately reacts and they get the fact that: "What would be the most annoying thing in the world?" A Chesney Hawkes alarm clock!
Duncan JonesBill Pearson is definitely a man to talk to, especially in the afternoon when he's had a couple of drinks because he's got so many stories and anecdotes.
Duncan JonesThere are things which need to be shown in the trailer in order to let the audience know what kind of film it is that they're going to be expecting to see.
Duncan JonesWhen Peter Jackson did The Lord of the Rings trilogy with Fellowship of the Ring, not everyone had read Tolkien, and yet somehow with that scope and the spectacle of that fantasy, people were willing to give it a shot. And when they watched the first one, the characters drew them in and they started understanding the story. And then, all of a sudden, they were The Lord of the Rings fans, even if they never read Tolkien.
Duncan Jones