When Peter Jackson did The Lord of the Rings trilogy with Fellowship of the Ring, not everyone had read Tolkien, and yet somehow with that scope and the spectacle of that fantasy, people were willing to give it a shot. And when they watched the first one, the characters drew them in and they started understanding the story. And then, all of a sudden, they were The Lord of the Rings fans, even if they never read Tolkien.
Duncan JonesThere are things which need to be shown in the trailer in order to let the audience know what kind of film it is that they're going to be expecting to see.
Duncan JonesI played lots of games and I was a fan of gaming, so I was always looking for new games.
Duncan Jones