Place yourself in the background; write in a way that comes naturally; work from a suitable design; write with nouns and verbs; do not overwrite; do not overstate; avoid the use of qualifiers; do not affect a breezy style; use orthodox spelling; do not explain too much; avoid fancy words; do not take shortcuts as the cost of clarity; prefer the standard to the offbeat; make sure the reader knows who is speaking; do not use dialect; revise and rewrite.
E. B. WhiteWhen a man hangs from a tree it doesn't spell justice unless he helped write the law that hanged him.
E. B. WhiteThe circus comes as close to being the world in microcosm as anything I know; in a way, it puts all the rest of show business in the shade.
E. B. WhiteAlthough there is no substitute for merit in writing, clarity comes closest to being one.
E. B. WhiteThe beginner should approach style warily, realizing that it is himself he is approaching, no other; and he should begin by turning resolutely away from all devices that are popularly believed to indicate style - all mannerisms, tricks, adornments. The approach to style is by way of plainness, simplicity, orderliness, sincerity.
E. B. White