The main thing I try to do is write as clearly as I can. I rewrite a good deal to make it clear.
E. B. WhiteFrom three to four, he planned to stand perfectly still and think of what it was like to be alive.
E. B. WhitePlace yourself in the background; write in a way that comes naturally; work from a suitable design; write with nouns and verbs; do not overwrite; do not overstate; avoid the use of qualifiers; do not affect a breezy style; use orthodox spelling; do not explain too much; avoid fancy words; do not take shortcuts as the cost of clarity; prefer the standard to the offbeat; make sure the reader knows who is speaking; do not use dialect; revise and rewrite.
E. B. WhiteA poet dares to be just so clear and no clearer; he approaches lucid ground warily, like a mariner who is determined not to scrape his bottom on anything solid. A poet's pleasure is to withhold a little of his meaning, to intensify by mystification. He unzips the veil from beauty, but does not remove it. A poet utterly clear is a trifle glaring.
E. B. White