The main thing I try to do is write as clearly as I can. I rewrite a good deal to make it clear.
E. B. WhiteMy prose style at this time was a stomach-twisting blend of the Bible, Carl Sandburg, H.L. Mencken, Jeffrey Farnol, Christopher Morley, Samuel Pepys, and Franklin Pierce Adams imitating Samuel Pepys. I was quite apt to throw in a "bless the mark" at any spot, and to begin a sentence with "Lord" comma.
E. B. WhiteWhen you consider that there are a thousand ways to express even the simplest idea, it is no wonder writers are under a great strain. Writers care greatly how a thing is said - it makes all the difference. So they are constantly faced with too many choices and must make too many decisions.
E. B. White