That's the main thing. People have to feel it's real. If they feel there's something commercial or some fake thing behind it, then the feeling is definitely different.
Eddy de ClercqI think that is a great, great thing, to create your own identity and foster a true family spirit.
Eddy de ClercqShops and clubs are very important when you want to change things. And they have a common denominator; the customer.
Eddy de ClercqThe Dutch have a can-do mentality, anything is possible. As long as you pay for it. It is very capitalist. Quite American in a way.
Eddy de Clercq