What the customer demands is last year's model, cheaper. To find out what the customer needs you have to understand what the customer is doing as well as he understands it. Then you build what he needs and you educate him to the fact that he needs it.
Edna St. Vincent MillayBut you were something more than young and sweet And fair, - and the long year remembers you.
Edna St. Vincent MillayEuclid alone has looked on Beauty bare. Let all who prate of Beauty hold their peace, And lay them prone upon the earth and cease To ponder on themselves, the while they stare At nothing, intricately drawn nowhere In shapes of shifting lineage; let geese Gabble and hiss, but heroes seek release From dusty bondage into luminous air. O blinding hour, O holy, terrible day, When first the shaft into his vision shone Of light anatomized! Euclid alone Has looked on Beauty bare. Fortunate they Who, though once only and then but far away, Have heard her massive sandal set on stone.
Edna St. Vincent MillayAh, drink again This river that is the taker-away of pain, And the giver-back of beauty! In these cool waves What can be lost?-- Only the sorry cost Of the lovely thing, ah, never the thing itself! The level flood that laves The hot brow And the stiff shoulder Is at our temples now. Gone is the fever, But not into the river; Melted the frozen pride, But the tranquil tide Runs never the warmer for this, Never the colder. Immerse the dream. Drench the kiss. Dip the song in the stream.
Edna St. Vincent Millay