What the customer demands is last year's model, cheaper. To find out what the customer needs you have to understand what the customer is doing as well as he understands it. Then you build what he needs and you educate him to the fact that he needs it.
Edna St. Vincent MillayI saw and heard, and knew at last The How and Why of all things, past, and present, and forevermore.
Edna St. Vincent MillayAlthough we sometimes did without a few of life's necessities, we rarely lacked for its luxuries.
Edna St. Vincent Millay