Heap not on this mound roses that she loved so well; why bewilder her with roses that she cannot see or smell.
Edna St. Vincent MillayWhat the customer demands is last year's model, cheaper. To find out what the customer needs you have to understand what the customer is doing as well as he understands it. Then you build what he needs and you educate him to the fact that he needs it.
Edna St. Vincent Millay