The best place to find things: the public library.

The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest.

The public is not cognizant of the real value of education, and does not realize that education as a social force is not receiving the kind of attention it has the right to expect in a democracy.

A single factory, potentially capable of supplying a whole continent with its particular product, cannot afford to wait until the public asks for its product; it must maintain constant touch, through advertising and propaganda, with the vast public in order to assure itself the continuous demand which alone will make its costly plant profitable.

Our invisible governors are, in many cases, unaware of the identity of their fellow members in the inner cabinet.

Propaganda is the executive arm of the invisible government.

Small groups of persons can, and do, make the rest of us think what they please about a given subject. But there are usually proponents and opponents of every propaganda, both of whom are equally eager to convince the majority.