If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without them knowing it.
Edward BernaysIn some departments of our daily life, in which we imagine ourselves free agents, we are ruled by dictators exercising great power.
Edward BernaysThe only difference between 'propaganda' and 'education,' really, is in the point of view. The advocacy of what we believe in is education. The advocacy of what we don't believe in is propaganda.
Edward BernaysThe normal school should provide for the training of the educator to make him realize that his is a twofold job: education as a teacher and education as a propagandist.
Edward BernaysWe have voluntarily agreed to let an invisible government sift the data and high-spot the outstanding issues so that our field of choice shall be narrowed to practical proportions. From our leaders and the media they use to reach the public, we accept the evidence and the demarcation of issues bearing upon public questions; from some ethical teacher, be it a minister, a favorite essayist, or merely prevailing opinion, we accept a standardized code of social conduct to which we conform most of the time.
Edward Bernays