Propaganda is the executive arm of the invisible government.

We govern what the public think about.

Look for a situation in which your work will give you as much happiness as your spare time.

The invisible government tends to be concentrated in the hands of the few because of the expense of manipulating the social machinery which controls the opinions and habits of the masses. To advertise on a scale which will reach fifty million persons is expensive. To reach and persuade the group leaders who dictate the public's thoughts and actions is likewise expensive.

For the same reason I read the National Geographic, I like to see places I will never visit.

In some departments of our daily life, in which we imagine ourselves free agents, we are ruled by dictators exercising great power.

We are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.