If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway.
Edward BernaysSmall groups of persons can, and do, make the rest of us think what they please about a given subject. But there are usually proponents and opponents of every propaganda, both of whom are equally eager to convince the majority.
Edward BernaysThe normal school should provide for the training of the educator to make him realize that his is a twofold job: education as a teacher and education as a propagandist.
Edward BernaysAs civilization has become more complex, and as the need for invisible government has been increasingly demonstrated, the technical means have been invented and developed by which opinion may be regimented.
Edward BernaysJust as women supplement men in private life, so they will supplement men in public life by concentrating their organized efforts on those objects which men are likely to ignore. There is a tremendous field for women as active protagonists of new ideas and new methods of political and social housekeeping. When organized and conscious of their power to influence their surroundings, women can use their newly acquired freedom in a great many ways to mold the world into a better place to live in.
Edward Bernays