Mass production is only profitable if its rhythm can be maintained.. that is, if it can continue to sell its product in steady or increasing quantity. The result is that while, under the handicraft or small-unit system of production that was typical a century ago, demand created the supply, today supply must actively seek to create its corresponding demand.

We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of.

Men (people) are rarely aware of the real reasons which motivate their actions.

The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest.

As civilization has become more complex, and as the need for invisible government has been increasingly demonstrated, the technical means have been invented and developed by which opinion may be regimented.

We govern what the public think about.

It is sometimes possible to change the attitudes of millions but impossible to change the attitude of one man.