The normal school should provide for the training of the educator to make him realize that his is a twofold job: education as a teacher and education as a propagandist.
Edward BernaysThe three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people. Of course, the means and methods of accomplishing these ends have changed as society has changed.
Edward BernaysThe engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest.
Edward BernaysFor the same reason I read the National Geographic, I like to see places I will never visit.
Edward BernaysWe are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society.
Edward BernaysIf we understand the mechanisms and motives of the group mind, it is now possible to control and regiment the masses according to our will without their knowing it In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.
Edward Bernays