It is sometimes possible to change the attitudes of millions but impossible to change the attitude of one man.

If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without them knowing it.

We govern what the public think about.

Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society.

We have voluntarily agreed to let an invisible government sift the data and high-spot the outstanding issues so that our field of choice shall be narrowed to practical proportions. From our leaders and the media they use to reach the public, we accept the evidence and the demarcation of issues bearing upon public questions; from some ethical teacher, be it a minister, a favorite essayist, or merely prevailing opinion, we accept a standardized code of social conduct to which we conform most of the time.

Our invisible governors are, in many cases, unaware of the identity of their fellow members in the inner cabinet.

Men (people) are rarely aware of the real reasons which motivate their actions.