It is sometimes possible to change the attitudes of millions but impossible to change the attitude of one man.

I believe that competition in the future will not be only an advertising competition between individual products or between big associations, but that it will in addition be a competition of propaganda.

Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society.

Propaganda will never die out. Intelligent men must realize that propaganda is the modern instrument by which they can fight for productive ends and help to bring order out of chaos.

The best place to find things: the public library.

The best defense against propaganda: more propaganda.

Modern business must have its finger continuously on the public pulse. It must understand the changes in the public mind and be prepared to interpret itself fairly and eloquently to changing opinion.