We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of.

We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of.

We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society.

We govern what the public think about.

Propaganda is the executive arm of the invisible government.

If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway. But men do not need to be actually gathered together in a public meeting or in a street riot, to be subject to the influences of mass psychology. Because man is by nature gregarious he feels himself to be member of a herd, even when he is alone in his room with the curtains drawn.

If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway.