Behavioral economics can explain some things, but it's hard to explain a lot of the underlying processes that generate these decisions, much less some of these unconscious things that we don't have a handle on at all.

If you could map out a human brain, an open question is, if you simulated it, would it be you? Now, as we discussed earlier, we don't have a great definition or even a good technological handle to know whether something is conscious or not just by looking at it, so there's that aspect that we're not ready to answer, I would argue. But it raises very interesting questions about the nature of identity.

I think the definition will change as we learn more, but my working definition of solving the brain is: one, we can model, maybe in a computer, the processes that generate things like thoughts and feelings, and two, we can understand how to cure brain disorders, like Alzheimer's and epilepsy. Those are my two driving goals. One is more human-condition oriented, and one more clinical.

Many of the projects that we do that appear quite successful, it's actually often the second or third time we've given it a try.

When I'm talking to somebody, I'll put a piece of paper on the table and I'll write what I call a conversation summary - notes about the conversation on the piece of paper. At the end of the conversation, I'll take a picture on my phone and give the other person the original piece of paper.

I often try to think about, What sounds like a bad idea, but if you find the right plan of attack, it's actually a really good idea? I spend a lot of time really trying to systematically tackle problems from different angles.

If we succeed, it makes no sense to keep it only for ourselves.