Somebody referred to what I do as subliminal activism, which I like.

Sometimes you don't know why you're doing something. You're intuitively following, to see where it leads.

Like all animals, human beings have always taken what they want from nature. But we are the rogue species. We are unique in our ability to use resources on a scale and at a speed that our fellow species can't.

Digital photography and Photoshop have made it very easy for people to take pictures. It's a medium that allows a lot of mediocre stuff to get through.

I think the environmental movement has failed in that it's used the stick too much; it's used the apocalyptic tone too much; it hasn't sold the positive aspects of being environmentally concerned and trying to pull us out.

Somebody referred to what I do as subliminal activism, which I like.

I wish we could launch a ground-breaking competition that motivates kids to invent new ideas in sustainable living.