I wish my artwork could persuade millions of people to join a global conversation about sustainability.

Somebody referred to what I do as subliminal activism, which I like.

I wish I could create an IMAX film that would make my work accessible to a broader audience.

Digital photography and Photoshop have made it very easy for people to take pictures. It's a medium that allows a lot of mediocre stuff to get through.

I think the environmental movement has failed in that it's used the stick too much; it's used the apocalyptic tone too much; it hasn't sold the positive aspects of being environmentally concerned and trying to pull us out.

Water, like many other resources is harvested, transported and used throughout all aspects of society. Unlike other resources, water is critical to the survival of all forms of life. The underlying question that sits at the core of my exploration is to what degree can we shape water before it begins to shape us.

Sometimes you don't know why you're doing something. You're intuitively following, to see where it leads.