You do not go out into the street in your underwear, although usually you are wearing underwear. The underwear is not visible but it is there all the time. It is the same with concepts. They are there. They underlie practical things we do- even when we are not conscious of them.
Edward de BonoCompanies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
Edward de BonoMost of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.
Edward de Bono