Asking a question is the simplest way of focusing thinking...asking the right question may be the most important part of thinking.

My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.

Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.

Creativity and lateral thinking have exactly the same basis as humour.

Creativity gives the possibility of some sort of achievement to everyone.

The quality of our thinking will determine the quality of our future

Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.