In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better.

In the art world, creativity involves aesthetic sensibility, emotional resonance and a gift for expression.

Asking a question is the simplest way of focusing thinking...asking the right question may be the most important part of thinking.

Complacency with our traditional judgement based thinking methods is not enough. Our existing thinking habits are excellent just as the rear wheel of a motor car is excellent but not enough. We need to put far more emphasis on creative and design thinking. Judgement and analysis are not enough.

As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.

Our existing thinking habits are excellent, just as the rear wheels of a motor car are excellent, but not enough.

We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.