What the joke displays is a switch in perception. This is important in changing the way we think.
Edward de BonoCreativity involves breaking out of established patterns in order to look at things in a different way.
Edward de BonoWhat the joke displays is a switch in perception. This is important in changing the way we think.
Edward de BonoCreativity involves breaking out of established patterns in order to look at things in a different way.
Edward de Bono