Creativity involves breaking out of established patterns in order to look at things in a different way.

Creativity gives the possibility of some sort of achievement to everyone.

Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.

There is no doubt that creativity is the most important human resource of all.

What the joke displays is a switch in perception. This is important in changing the way we think.

We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving.

The need to be right all the time is the biggest bar to new ideas.