Creativity is a great motivator because it mades people interested in what they are doing.

The winner is the chef who takes the same ingredients as everyone else and produces the best results.

Our existing thinking habits are excellent, just as the rear wheels of a motor car are excellent, but not enough.

People should realize we're jerks just like them.

Lateral thinking is concerned not with playing with the existing pieces but with seeking to change those very pieces. It is concerned with the perception part of thinking. This is where we organise the external world into the pieces we can then 'process'.

You can't dig a different hole by digging the same one deeper.

Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.