Perception is real even when it is not reality.

Although feelings are not supposed to intrude on business discussions, they do anyway - we just disguise them as logic.

Complexity creates confusion, simplicity focus.

Perception is real even when it is not reality.

Once a new idea springs into existence, it cannot be unthought. There is a sense of immortality in a new idea.

We need both information and thinking. Information is no substitute for thinking and thinking is no substitute for information.

The analysis of data will not by itself produce new ideas.