Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.

A memory is what is left when something happens and does not completely unhappen.

Maybe the social value of truth is as a destination - so long as we do not assume we have arrived there.

Perception is real even when it is not reality.

Creativity gives the possibility of some sort of achievement to everyone.

Creativity makes life more fun and more interesting.

Creativity is a great motivator because it mades people interested in what they are doing.