Complacency with our traditional judgement based thinking methods is not enough. Our existing thinking habits are excellent just as the rear wheel of a motor car is excellent but not enough. We need to put far more emphasis on creative and design thinking. Judgement and analysis are not enough.
Edward de BonoOn trade, our hypocrisy is at its most appalling. Trade reform isn't about charity, it's about justice, and this campaign, Trade Justice is an unstoppable idea.
Edward de BonoTeaching thinking for just five hours to unemployed youngsters increased employment 500 percent.
Edward de BonoWe need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.
Edward de Bono