On trade, our hypocrisy is at its most appalling. Trade reform isn't about charity, it's about justice, and this campaign, Trade Justice is an unstoppable idea.
Edward de BonoAn idea that is developed and put into action is more important than an idea that exists only as an idea.
Edward de BonoUnfortunately, our existing traditional thinking habits insist that you must attack something and show it to be bad before you can suggest a change. It is more difficult to acknowledge that something is excellent and then to ask for change because although it is excellent, it is not enough.
Edward de Bono