Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
Edward de BonoEveryone has the right to doubt everything as often as he pleases and the duty to do it at least once. No way of looking at things is too sacred to be reconsidered. No way of doing things is beyond improvement.
Edward de BonoA good listener is very nearly as attractive as a good talker. You cannot have a beautiful mind if you do not know how to listen.
Edward de BonoYou do not go out into the street in your underwear, although usually you are wearing underwear. The underwear is not visible but it is there all the time. It is the same with concepts. They are there. They underlie practical things we do- even when we are not conscious of them.
Edward de Bono