A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth.

Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.

Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.

Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.

An idea that is developed and put into action is more important than an idea that exists only as an idea.

Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.

We need both information and thinking. Information is no substitute for thinking and thinking is no substitute for information.