Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.

We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.

Sometimes the situation is only a problem because it is looked at in a certain subjective, negative, ungrateful way.

We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving.

A good listener is very nearly as attractive as a good talker. You cannot have a beautiful mind if you do not know how to listen.

What the joke displays is a switch in perception. This is important in changing the way we think.

One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity.