(...) being right all the time acquires a huge importance in education, and there is this terror of being wrong. The ego is so tied to being right that later on in life you are reluctant to accept that you are ever wrong, because you are defending not the idea but your self-esteem. (...) this terror of being wrong means that people have enormous difficulties in changing ideas.
Edward de BonoThe winner is the chef who takes the same ingredients as everyone else and produces the best results.
Edward de BonoMost of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.
Edward de BonoIt wouldn't cost too much to change the rules of trade so that poor countries can work their way out of poverty. But the world's leaders won't act unless they hear enough people telling them. And every day they fail to act, thousands of people die because they can't afford the basics of survival.
Edward de BonoOn trade, our hypocrisy is at its most appalling. Trade reform isn't about charity, it's about justice, and this campaign, Trade Justice is an unstoppable idea.
Edward de Bono