(...) being right all the time acquires a huge importance in education, and there is this terror of being wrong. The ego is so tied to being right that later on in life you are reluctant to accept that you are ever wrong, because you are defending not the idea but your self-esteem. (...) this terror of being wrong means that people have enormous difficulties in changing ideas.
Edward de BonoCreative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
Edward de BonoWe may need to solve problems not by removing the cause but by designing the way forward even if the cause remains in place.
Edward de BonoIn the art world, creativity involves aesthetic sensibility, emotional resonance and a gift for expression.
Edward de Bono