The winner is the chef who takes the same ingredients as everyone else and produces the best results.

The vertical thinker says: 'I know what I am looking for.' The lateral thinker says: 'I am looking but I won't know what I am looking for until I have found it.'

We may need to solve problems not by removing the cause but by designing the way forward even if the cause remains in place.

In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures.

Creativity is a great motivator because it mades people interested in what they are doing.

We still seek to solve conflicts with 'judgement' instead of designing the way forwards.

Lateral thinking is concerned not with playing with the existing pieces but with seeking to change those very pieces. It is concerned with the perception part of thinking. This is where we organise the external world into the pieces we can then 'process'.