The image that concerns most people is the reflection they see in other people's minds.
Edward de BonoMy thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.
Edward de BonoCompanies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
Edward de Bono