To be persuasive we must be believable; to be believable we must be credible; credible we must be truthful.
Edward R. MurrowI am entirely persuaded that the American public is more reasonable, restrained and more mature than most of our industry's program planners believe.
Edward R. MurrowDon't be deluded into believing that the titular heads of the networks control what appears on their networks. They all have better taste.
Edward R. Murrow