My pictures are not that interesting, nor the subject matter. They are simply a collection of facts; my book is more like a collection of Ready-mades.
Edward RuschaTraveling to Europe and traveling in the U.S.A. was a much different experience. 'On the Road' exemplified everything glamorous that was happening on this side of the planet. The book puts off some kind of sweet melody - part hope for the world, part nostalgic.
Edward RuschaI'm interested in glorifying something that we in the world would say doesn't deserve being glorified. Something that's forgotten, focused on as though it were some sort of sacred object.
Edward RuschaI was attracted to the concept of Hollywood and the lifestyle here. But I've grown to mistrust it because it has changed. I didn't bargain for digital access parking in some concrete structure. Real heaven for me was to drive somewhere and park right in front. Now the city is going vertical.
Edward RuschaI would rather say that I have to be not from Los Angeles but from America. When I go to Europe or Asia, I find myself disoriented. I'm not so inspired by their culture as much. It's not going to really come out in my work. I would be more influenced by what somebody from America does - like a sign painter from Pennsylvania.
Edward Ruscha