When I first did the book on gasoline stations, people would look at it and say, Are you kidding or what? Why are you doing this? In a sense, that's what I was after: I was after the head-scratching.
Edward RuschaPart of ego is displaying the ego. I've got ego, and I think I'm really good. But maybe I fall down in trying to sell it to people.
Edward RuschaThe fact that few painter-fine-artists used photography in their work made it appealing.
Edward RuschaI never expected to sell my art. It wasn't like today where you come out of art school and they promise you a future. Now it's almost regulated in a way. When we came out of school, we just wanted to make art that'd blow your hair back and do it for sport. There was no commercial possibility that we saw.
Edward Ruscha