There was no hope for any kind of big opportunity. I'm not saying it was hopeless. The big pay-off was to work as an artist and gain some shred of respect from your friends, who were also artists. But there was never any notion that you could make a living out of art. On the rare occasions you had a gallery show, and sold a little work, well, that was just gravy.
Edward RuschaI'd read about Los Angeles and this fact stuck in my mind: that the city gained 1,000 new people every day. In 1956! A thousand people every day! I felt: 'I want to be part of that.
Edward RuschaTraveling to Europe and traveling in the U.S.A. was a much different experience. 'On the Road' exemplified everything glamorous that was happening on this side of the planet. The book puts off some kind of sweet melody - part hope for the world, part nostalgic.
Edward RuschaI never expected to sell my art. It wasn't like today where you come out of art school and they promise you a future. Now it's almost regulated in a way. When we came out of school, we just wanted to make art that'd blow your hair back and do it for sport. There was no commercial possibility that we saw.
Edward Ruscha