Human beings do not wish to be modest; they want to be as expressive - that is, as immodest - as fear allows; fashion helps them solve that paradoxical problem.
Edward SapirA logical analysis of reflexive usages in French shows, however, that this simplicity is an illusion and that, so far from helping the foreigner, it is more calculated to bother him.
Edward SapirCultural anthropology is not valuable because it uncovers the archaic in the psychological sense. It is valuable because it is constantly rediscovering the normal.
Edward SapirNo two languages are ever sufficiently similar to be considered as representing the same social reality.
Edward Sapir