The world is generally multivariate

Graphical excellence is that which gives to the viewer the greatest number of ideas in the shortest time with the least ink in the smallest space.

I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks.

Great design is not democratic; it comes from great designers. If the standard is lousy, then develop another standard.

Public discussions are part of what it takes to make changes in the trillions of graphics published each year.

What gets left out is the narrative between the bullets, which would tell us who's going to do what and how we're going to achieve the generic goals on the list.

If you’re told what to look for, you can’t see anything else.