My idea here is that, inasmuch as certain cognitive tasks and principles are tied to nature's laws, these tasks and principles are indifferent to language, culture, gender, or the particular mode of information that is provided.

In general, I think audiences are a lot smarter than people think. So, it's not "know your audience", it's "respect your audience, and really know your content".

I think it is important for software to avoiding imposing a cognitive style on workers and their work.

Public discussions are part of what it takes to make changes in the trillions of graphics published each year.

The most common user action on a Web site is to flee.

Graphical excellence is that which gives to the viewer the greatest number of ideas in the shortest time with the least ink in the smallest space.

The commonality between science and art is in trying to see profoundly - to develop strategies of seeing and showing.