It is not how much empty space there is, but rather how it is used. It is not how much information there is, but rather how effectively it is arranged.

The essential test of design is how well it assists the understanding of the content, not how stylish it is.

Here's the general theory: To clarify, add detail. Imagine that. To clarify, add detail. And clutter and overload are not an attribute of information, they are failures of design. If the information is in chaos, don't start throwing out information, instead fix the design.

The idea is that the content is the interface, the information is the interface, not computer-administrative debris.

Graphical excellence is that which gives to the viewer the greatest number of ideas in the shortest time with the least ink in the smallest space.

I think it is important for software to avoiding imposing a cognitive style on workers and their work.

If there is a well thought-out design standard, it should be followed. In practice, great design comes from great designers. That is empirically the case. If a great designer did a first-rate standard, that model should be followed. Great design is not democratic; it comes from great designers. If the standard is lousy, then develop another standard.