It is not how much empty space there is, but rather how it is used. It is not how much information there is, but rather how effectively it is arranged.

The leading edge in evidence presentation is in science; the leading edge in beauty is in high art.

The world is generally multivariate

In general, I think audiences are a lot smarter than people think. So, it's not "know your audience", it's "respect your audience, and really know your content".

The commonality between science and art is in trying to see profoundly - to develop strategies of seeing and showing.

If your words aren't truthful, the finest optically letter-spaced typography won't help.

An open mind but not an empty head.