An open mind but not an empty head.

A practical part of my teaching is to provide demonstrative, hands-on experiences.

If you’re told what to look for, you can’t see anything else.

Great design is not democratic; it comes from great designers. If the standard is lousy, then develop another standard.

Design isn't crafting a beautiful, textured button with breathtaking animation. It's figuring out if there's a way to get rid of the button altogether.

I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks.

The point of the essay is to change things.