An open mind but not an empty head.

Beautiful Evidence is about the theory and practice of analytical design.

I have stared long enough at the glowing flat rectangles of computer screens. Let us give more time for doing things in the real world...plant a plant, walk the dogs, read a real book, go to the opera.

If your words aren't truthful, the finest optically letter-spaced typography won't help.

What this means is that we shouldn't abbreviate the truth but rather get a new method of presentation.

I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks.

The point of the essay is to change things.