Do not do anything that anyone else can do readily.

We took on things which people might think would take a year or two. They weren't particularly hard. What was hard was believing they weren't hard.

A significant inventionmust be startling, unexpected. It must come to a world that is not prepared for it.

Marketing is what you do when your product is no good.

Work only on problems that are manifestly important and seem to be nearly impossible to solve. That way you will have a natural market for your product and no competition.

An essential aspect of creativity is not being afraid to fail.

Over the years, I have learned that every significant invention has several characteristics. By definition it must be startling, unexpected, and must come into a world that is not prepared for it. If the world were prepared for it, it would not be much of an invention.