My motto is very personal and may not fit anyone else or any other company. It is: Don't do anything that someone else can do. Don't undertake a project unless it is manifestly important and nearly impossible.

I have long aspired to make our company a noble prototype of industry, penetrating in science, reliable in engineering, creative in aesthetics and wholesomely prosperous in economics.

A significant inventionmust be startling, unexpected. It must come to a world that is not prepared for it.

If you dream of something worth doing and then simply go to work on it and don't think anything of personalities, or emotional conflicts, or of money, or of family distractions; it is amazing how quickly you get through those 5,000 steps.

The most important thing about power is to make sure you don't have to use it.

As I review the nature of the creative drive in the inventive scientists that have been around me, as well as in myself, I find the first event is an urge to make a significant intellectual contribution that can be tangible embodied in a product or process.

Marketing is what you do when your product is no good.