We took on things which people might think would take a year or two. They weren't particularly hard. What was hard was believing they weren't hard.

Intense concentration for hour after hour can bring out resources in people that they didn't know they had.

Work only on problems that are manifestly important and seem to be nearly impossible to solve. That way you will have a natural market for your product and no competition.

Profundity and originality are attributes of single, if not singular, minds.

I have long aspired to make our company a noble prototype of industry, penetrating in science, reliable in engineering, creative in aesthetics and wholesomely prosperous in economics.

Do not do anything that anyone else can do readily.

Famous in our circles is the story of the visiting English banker who in 1948 upon seeing our model 95 camera commented, 'Very interesting, but why would one want a picture in a minute?'