Work only on problems that are manifestly important and seem to be nearly impossible to solve. That way you will have a natural market for your product and no competition.
The most important thing about power is to make sure you don't have to use it.
Science is a method to keep yourself from kidding yourself.
Someone is going to make your product obsolete. Make sure it's you.
A mistake is an event, the full benefit of which has not yet been turned to your advantage.
My motto is very personal and may not fit anyone else or any other company. It is: Don't do anything that someone else can do. Don't undertake a project unless it is manifestly important and nearly impossible.