Do not do anything that anyone else can do readily.
Industry is best at the intersection of science and art.
It's not that we need new ideas, but we need to stop having old ideas.
My motto is very personal and may not fit anyone else or any other company. It is: Don't do anything that someone else can do. Don't undertake a project unless it is manifestly important and nearly impossible.
An essential aspect of creativity is not being afraid to fail.
If you dream of something worth doing and then simply go to work on it and don't think anything of personalities, or emotional conflicts, or of money, or of family distractions; it is amazing how quickly you get through those 5,000 steps.