Typographical design should perform optically what the speaker creates through voice and gesture of his thoughts.

The room is there for the human being - not the human being for the room.

Art can no longer be merely a mirror, it must act as the organizer of the people's consciousness... No form of representation is so readily comprehensible to the masses as photography.

Typographical design should perform optically what the speaker creates through voice and gesture of his thoughts.

The purpose of architecture is to transmute the emptiness into space, that is into something which our minds can grasp as an organized unity.

The artist constructs a new symbol with his brush. This symbol is not a recognizable form of anything which is already finished, already made, already existing in the world - it is a symbol of a new world, which is being built upon and which exists by way of people.

We believe that the elements in the chemical formula of our creative work, problem, invention, and art, correspond to the challenges of our age.