It feels great to have your own views reflected back to you, and you feel so right, but actually it's very dangerous. Because to make good decisions, you need to have a clear view of what all the options are.
Eli PariserIn a broadcast society, there were these gatekeepers, the editors, and they controlled the flows of information. Along came the Internet and it swept them out of the way, and it allowed all of us to connect together, and it was awesome. But that's not actually what's happening right now.
Eli PariserIf you Google some sites about the link between vaccines and autism, you can very quickly find that Google is repeating back to you your view about whether that link exists and not what scientists know, which is that there isn't a link between vaccines and autism. It's a feedback loop that's invisible.
Eli Pariser