The image is where you have dinner at night, who you're seeing. It's what car you drive and how you dress. People in the industry sell that, and it creates a dream. There's nothing else.

I don't look at myself in the mirror. I'll flash past a mirror in the morning to check how I'm dressed, that's it.

Being a parent is a huge part of who I am, and of course I share that with other women. I'm not just a business woman. I'm my sons' mother and my husband's wife - although I never post about him on social media because he'd probably divorce me if I did! But I think by showing who I am as a mom and as a business owner, I show other women that we're all balancing those two worlds.

It's not vanity to feel you have a right to be beautiful. Women are taught to feel we're not good enough, that we must live up to someone else's standards. But my aim is to cherish myself as I am.

I like colourful knickers, but most importantly a great pair of knickers should be taken off with more joy than they were put on.

Being a public person doesn't necessarily mean you're a piece of meat for everybody.

Everything I do is about women honouring themselves, treating themselves and taking care of themselves.