What advertisers call brand loyalty is merely the consumer's defense against the need to waste energy differentiating among things that barely differ.
Ellen GoodmanThere is so much more information about the scientific world than there was a generation ago that we have all increased our opportunities for ignorance. There are more things not to know. ... The machinery that we deal with is so much more complex that it is possible to become dysfunctional at a much higher level of performance.
Ellen GoodmanI rewrite a great deal. I'm always fiddling, always changing something. I'll write a few words - then I'll change them. I add. I subtract. I work and fiddle and keep working and fiddling, and I only stop at the deadline.
Ellen GoodmanThis packrat has learned that what the next generation will value most is not what we owned, but the evidence of who we were and the tales of how we loved. In the end, it's the family stories that are worth the storage.
Ellen Goodman