Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
Elon MuskMost people can learn a lot more than they think they can. They sell themselves short without trying.
Elon MuskWith artificial intelligence, we are summoning the demon. In all those stories where there's the guy with the pentagram and the holy water, it's like, yeah, he's sure he can control the demon. Didn't work out.
Elon MuskWe have this handy fusion reactor in the sky called the sun, you don't have to do anything, it just works. It shows up every day.
Elon Musk